Resume

ERIC RONALD WERNER
431 Hemingway Lane  |  Roswell, Ga. 30075  |  404-754-5694  |  eric.werner@atlantaclickadvisor.com

OBJECTIVE
Use my internet marketing and web analytics background, education, and enthusiasm to aid the growth of an established company.

SKILLS PROFILE
- 5 years hands-on experience driving Search Engine Optimization and PPC marketing strategies for E-commerce and B2B websites.
- Routinely map out online strategies and drive implementations toward completion quickly and effectively.
- Experience conducting and analyzing web landscape, keyword, and competitive research to determine the resource needs and likelihood of success for online marketing projects.
- ROI and conversion tracking implementation, analysis, and reporting.
- Creation, management, and updates of link development programs.
- Group and one-on-one training of end users.
- Inter-team propagation of SEO standards.

EDUCATION
University of Georgia
Campbell University
Cisco Network Academy Program
University Of British Columbia – Web Analytics Program

Key Applicable Experience
SEO Related
Google Analytics
Google Adwords Editor (Google Certified)
Web Development Needs Analysis
Omniture
Internet Marketing Competitive Analysis
Landing Page Optimization
Shopping Feeds
Link Building
Technical Consulting

INTERNET MARKETING EXPERIENCE AND PROFICIENCY
e-commerce platforms
X-Cart
ComDevWeb
osCommerce
MS PowerPoint
MS Excel
Adobe Photoshop
Salesforce
Link Assistant
GetResponse
Sugar CRM
Salesforce
LivePerson
IBP & Arelis

PROFESSIONAL EXPERIENCE

Interactive Marketing Specialist, Northridge Interactive
Roswell, GA                                                                                                                                                                                                                                                                                                     2008-present
- Integrated SEO best practices into existing web development processes, ensuring that the most current SEO best practices are being employed.
- Expanded the coverage and ROI of internal and client pay-per-click campaigns while stabilizing or reducing costs.
- Partnered with project teams to drive increased search traffic by developing and implementing organic SEO strategies.
- Gather up-to-date knowledge of latest PPC, SEO, and social media trends to implement into marketing strategy for clients.
- Ensured that the most current PPC, SEO, Social Media, and Viral tactics are integrated into client marketing strategies.
- Partnered with clients to assess web analytics needs and provided metrics on key performance indicators.
- Other activities have included authoring SEO/SEM/ Web Analytics articles, presenting at industry events, and providing sales supports for interactive marketing.
Client Specific Accomplishments:
- Mapped out online strategy for Cerulean Jet which resulted in a 50% reduction in cost per conversion.
- Worked closely with the project team that created the Lowesracing.com website to ensure that SEO best practices were followed – redesign resulted in 22% increase in search traffic.
- Monthly web analytics reporting for Lowesracing.com and AFTCO.net to provide actionable insights into potential design and content changes.
- Substantially expanded the reach of Titlemax.biz, NRDC.org, and YouthAids.org using advanced PPC keyword buys while stabilizing or reducing costs.

SEO Project Manager, Atlanta Websites
Covington, GA
2005 — 2007
- Streamlined and implemented methods of improving site ranking in natural search engine results for large e-commerce sites.
- Researched and implemented latest pay-per-click techniques for Yahoo and Google.
- Developed web analytics reports using Google Analytics
- Gathered up-to-date knowledge of latest SEO trends to implement into marketing strategy for customers.
- Developed methods in MS Excel to organize information efficiently, effectively, and in a user-friendly format for employees responsible for data entry.
- Developed new clients using consultative approach to determine goals, analyze needs, and implement solutions.

Network Technician, Internet Marketing & Networking
Roswell, GA
2002 — 2004
- Installed network equipment and performed maintenance on wide area network including over 500 end users both commercial and residential.
-  Performed network troubleshooting and technical support
- Trained employees in basic Windows desktop skills and Outlook Exchange Server
- Consulted to design clients for marketing services

Satellite Communications, U.S. Army
Ft. Bragg, NC
1997- 2001
- Trained/supervised soldiers in operations & maintenance of satellite terminals.

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